Category Archives: Uncategorized

This site has migrated!

This is an early version (from 2008) of the Journalism That Matters blog site.


We’re now at the more interactive site of

You can still find old history here, but for the latest reports on Journalism That Matters, please visit the current site.


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UPCOMING: Adapting journalism to the new news ecology


Journalism That Matters: (A Poynter Conference)

Register for this seminar.
Reserve a hotel for this seminar.
See who is coming.

Poynter.orgThe New News Ecology means new jobs, new tools, new relationships, new businesses.

But journalism’s very survival — at least its values and functions — depends on the ability of news organizations — and citizens — to adapt to a dramatically evolving landscape.

Where, now, does the news industry end, and begin? As some newsrooms shrink and morph, what — and where — are the new roles for journalists — and journalism — in a broader civic sphere? How do we match journalism with the work of non-profit organizations, government, civic and even advocacy groups . . . without abandoning its core values and functions to democracy?

Our hunch is that laid-off journalists will find purpose and passion in new ways which go beyond the legacy newsrooms they have left. We want to help envision the places where that purpose and passion can find support and recognition. We seek to do so not just via dialogue within the industry, but by convening folks from outside the traditional confines of journalism as well — educators, human-service professionals, public officials — who may start to sketch the outlines of new collaborations.

Don’t miss your chance to learn how and why newsrooms — and the news sphere — must change when The Poynter Institute and Journalism That Matters team up for “Adapting Journalism to the New News Ecology,” a three-day conference in St. Petersburg, Fla., to be held March 1-4, 2009.

Work sessions will be designed to define the new jobs, skills and relationships that will sustain a 21st-century news organization. Participants themselves will frame the critical discussions leading to our intended outcome — new places, new roles — and new support — for the values and functions of journalism in a participatory democracy.

Space is limited to the first 150 registrants. Registration is $350 if you apply before Feb. 1, 2009. After Feb. 1, 2009 registration is $450.


  • Anyone with ideas about charting the new news ecosystem
  • Groups and enterprises who benefit from quality journalism
  • Public-policy officials and researchers
  • New media practitioners and entrepreneurs
  • Journalists re-inventing their careers
  • Editors managing change
  • High-school and college journalism educators

For a more detailed description go to:

To register and book a hotel room go to:

The Poynter Institute for Media Studies (slide show)

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Filed under Uncategorized coming to your town…WIIFY?

What’s in it for you? has solicited placebloggers to provide hyperlocal content to their national platform. Have you gotten a solicitation? Have you considered it? Now, they’ve launched a new widget for their calendar, which makes it easy for a placeblogger to add a calendar sourced from AmericanTowns contributors. Would you use it? So What’s In It For You?

So, I’m tracking down the chief of this outfit to find out, but want to know — do you see competition, cooperation, or confusion with these national platform/hyperlocal sites?

See press release info:, the Web’s fastest growing site in the hyperlocal space, ( is expanding the reach of its community event database content via a new widget they are releasing today.  As you know, useful hyperlocal community information (vs. just local news) is growing in appeal to local users and many sites are looking to move that direction and to monetize that experience via advertising. 

Michelle Ferrier
Daytona Beach

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Mapping the Newsroom

While preparing for News Tools 2008, a small group, including Chris Peck, Chris O’brien, Martin Reynolds, Kara Andrade, Kaliya Hamlin, Dave Cohn, Stephen Silha, and Peggy Holman, and others came together to develop a value network map of the existing news room:

Traditional Newsroom

And a first pass at key roles and relationships of the emerging “news ecology”:

Emerging News Ecology

PHOTOS by Ytaelena López

The value network analysis process developed by Verna Allee has been used successfully in a number of settings. This process examines organizations or industries as networks in order to increase cross-boundary collaboration and productivity. The essential focus is on how work gets discussed and done through both formal and informal networks. This approach focuses on how work is performed and how change is implemented. For example, the Boeing Company utilized this approach to create a new organization from the ground up in order to design, build and manage its new 787 Dreamliner fleet.

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